Strategic Planning

Business Growth & Optimization Services
 
Bridging the Gap Between What a Business Needs & What It Thinks It Needs
 
Executive Summary
Businesses often seek solutions within their immediate frame of reference—accountants for financial problems, lawyers for legal issues, and marketers for sales growth. However, these solutions can be isolated fixes rather than holistic strategies that address core business health. My approach is to act as the strategic bridge, ensuring that businesses receive what they truly need—not just what they think they need.
 
With 25+ years of experience in operations, finance, and business development across industries, I specialize in identifying hidden inefficiencies, structuring scalable solutions, and aligning business strategy with financial reality. My role is to act in the best interest of business owners, stakeholders, and investors to create sustainable, high-value enterprises.

Services Offered
A structured, hands-on approach to diagnosing, strategizing, and transforming businesses:
1. Financial Health & Business Viability Analysis
  • Financial Review: Assess profit margins, cash flow, and revenue structure to identify inefficiencies.
  • Expense Optimization: Find cost-cutting opportunities that don’t compromise growth.
  • Revenue Model Optimization: Ensure pricing structures and sales cycles support profitability.
2. Business Cycle Definition & Process Engineering
  • End-to-End Business Mapping: Define the business model, customer journey, and internal workflows.
  • Operational Efficiency Audits: Identify bottlenecks and optimize systems for streamlined operations.
  • Scalability Readiness: Prepare businesses for growth by strengthening core functions.
3. Strategic Issue Triage (Known & Unknown)
  • Root Cause Analysis: Identify problems beyond surface-level symptoms.
  • Stakeholder Alignment: Ensure owners, employees, and partners are working toward the same objectives.
  • Crisis & Turnaround Strategy: Develop immediate and long-term plans to stabilize struggling businesses.
4. Market Positioning & Business Narrative Development
  • Value Proposition Refinement: Clearly define what makes the business competitive.
  • Brand & Customer Perception Analysis: Ensure alignment between market needs and business messaging.
  • Exit & Growth Strategy Development: Whether scaling, selling, or restructuring, ensure long-term value maximization.

Methodology: How I Work
A step-by-step approach tailored to each business’s unique situation:
Phase 1: Business Health Check (Financial & Operational Analysis)
  • Deep dive into financials, contracts, and operations.
  • Identify hidden inefficiencies and untapped revenue potential.
  • Benchmark against industry best practices.
Phase 2: Business Cycle Definition & Optimization
  • Map out key business processes and customer interactions.
  • Streamline workflows for efficiency and scalability.
  • Strengthen financial and operational foundations.
Phase 3: Issue Triage & Strategy Development
  • Address both immediate and long-term challenges.
  • Implement corrective measures and track progress.
  • Align stakeholders for cohesive execution.
Phase 4: Value Growth & Market Positioning
  • Ensure business strategy aligns with market needs.
  • Prepare for sustainable growth, partnerships, or sale.
  • Position the company for long-term value creation.

Why Work With Me?
Unlike consultants who focus solely on a single aspect (financials, marketing, operations), my approach is comprehensive. I don’t sell solutions—I align businesses with their true needs. Whether a company needs restructuring, scaling, or positioning for sale, my expertise ensures stakeholders receive the highest possible value outcome.
Let’s build businesses that don’t just survive—but thrive.

This is more than just a business transaction; it's a partnership for growth. I work with you to continue the journey of your business, ensuring it doesn't just survive, but thrives under new leadership. Your vision and hard work deserve to be carried forward.

EMAIL:

Todd@ToddWiley.ceo

 

Contact

Elevating Business, Preserving Legacy